This App Allows Users to Design Their Own Custom Pieces

By: Katherine Pendrill - Sep 3, 2015
References: prnewswire & enterpriseinnovation.net
Chinese furniture retailer 'Markor' recently released an app that allows users to design their own custom pieces. While many retailers allow customers to purchase products from their mobile devices, few offer the option of customizing the item. This app uses mobile technology to provide a more personalized shopping experience.

The new Markor app allows customers to preview products and place orders via their mobile devices. Before purchasing an item, the user has the option to customize the piece to suit their unique taste and preferences. Users can choose from a variety of features such as fabrics, patterns and finishes. This information is then recorded and sent back to Markor, giving the company a wealth of data that can be used as a reference for designing new products.

The technology not only provides the consumer with an opportunity to order custom pieces, but it also helps the retailer better understand changing consumer needs.