You can customize just about everything today, including food. People don’t mind paying a premium for these customized products because the concept is still so new to most people, making it a sure fire attention grabber.
Not only can you influence the ingredient content, but you can now put your personal messages, logo and even photo on everything from Fruit Roll Ups and M&Ms to peanuts and eggs. Such personalized foods can be used for memorable keepsakes like wedding invitations and new baby announcements, as well as make tremendous marketing tools if they bare a company’s logo.
Take a look at some of the most interesting foods (and beverages) you can customize:
“Those annoying adhesive labels. If you are a grower, packer or retailer, too many of them fall off the fruits and vegetables that you send to market. If you are a consumer, they are an aggravation to remove, oftentimes damaging the fruit and clinging to your hands, kitchen counters, clothes, or chi… [More]
A year and half ago, Trend Hunter featured chocolate business cards… Now your options for edible business cards have increased. Arigatou Co., Ltd., a company that specializes in the sale of laser-e… [More]
In its latest marketing move, Heinz has launched an interactive website where you can customize your own Heinz labels, because nothing says it better than Ketchup. From the Pittsurgh Tribune:
Capital… [More]
Proving that everything is bigger in Texas, lone star bride Chidi Ogbuta had her likeness made into a cake for her wedding day. She said it was her childhood dream to have a full sized version of her… [More]
Yes, culinary inventions that blend Asian and Western influences are alive and well… and of course, they have come a long way from the wonton self-packaging influence on the burrito. The chocolate-… [More]
In the US, Domino’s Pizza recently created an online “pizza builder” that is quite amusing. The cool thing is that once you’re done with your creativity, you can actually save your pizza and/or place… [More]
Bento boxes are a tradition of Japanese cuisine. They are home-packed meals which can be very elaborately arranged and the food is decorated to look like people, animals, or characters and items such … [More]
Candy
If having a chocolate business card wasn’t enough, now you can customize your own M&Ms. The new marketing scheme allows you to reach clients, employees, customers, or loved ones in a whole new way. R… [More]
M & M’s looked like they had a ground-breaking innovation on their hands when they launched My M & M’s, a service that lets you customize your candy-coated chocolates with text or your company logo, b… [More]
Remember Fruit Roll-Ups? The flat, chewy candy that was rolled up with fun little graphics you could peel out? Now imagine that, only with your company logo on it… or a cute graphic featuring your n… [More]
Beverages
This concept drink comes from the folks at thegreenergrass.org, a group that initiates positive change by interviewing industry and thought leaders. I can’t really describe the new drink in terms of c… [More]
Ipifini has designed Programmable Liquid Containers that have little capsules which relase additives of colors, flavors, fragerances and one or two doses of caffeine. “Additive buttons allow for the … [More]
“Give me a grande caramel espresso drink with an… image of the Mona Lisa painting on top. No! Make it that picture of me and my grandma at the Grand Canyon. Here, it’s on this flash drive.” You wo… [More]
Make your next bottle of booze more memorable with a free custom label from Pernod Ricard USA. They will print your personal message on authentic labels for Chivas Regal, The Glenlivet, Jacob’s Creek,… [More]
Personal aluminum bottles are quickly gaining popularity, for health and ethical reasons. Klean Kanteen offers not only stylish plastic bottle alternatives, but the ability to customize them for marke… [More]
At Home DIY Steak Branding
But at least it’s not cheesy! You don’t get personalized meat, here. What you’re getting is a stainless steel stencil that you can place over your t-bone steak and scorch with a propane burner. This p… [More]
Coming this June is a customizable BBQ Branding Iron that allows you to create a message with a name or expression, or mark your steaks rare, medium or well-done. All you have to do is slide the lett… [More]
“Put your personal stamp on steaks and chops with this branding iron, hand forged in Texas. The 11 1/2” long iron comes with a 14” high, wall-mount rack for storage.” - From Williams Sonoma. Being … [More]
Chocolate
People who love to customize everything can now create their own chocolate on a reasonable budget. This is a really cool idea from DekoChoco, a Japanese chocolate company. Just go to their website a… [More]
There is endless amusement to be had with the new online way to purchase and gift a box of chocolates introduced by CocoaBella Chocolates. The service allows you to choose from more than sixty of the … [More]
Hi, my name is Dee and I am a…gasp.. a chocolate freak. Now I have to work twice as hard at Trend Hunter to get $2,400 for a box of chocolates. Not just any chocolate mind you. The Bespoke Chocolate… [More]
Ingredient Design
Just as famous as Germany is for Bratwurst and Sauerkraut, it’s well known for Muesli. Muesli (aka Müsli and Mueslix) is a mix of cereals comprised of a combination of grains, nuts and dried fruit.… [More]
Remember the customized cereal, MyMuesli? That’s great for eating at home, but for picky eaters wanting to choose what they eat on the go too, there are now energy bars to you create yourself! The Yo… [More]
Rocombe, an unusual British organic ice-cream company, has introduced a line of luxe-high end ice-creams. Yeah, well. What can be so different about ice-creams right? For one, great packaging, and t… [More]