Burger King Un-Friends Facebook Over 'Whopper Sacrifice' Snafu
Whopper Sacrifice let Facebookers un-friend 10 people on their friends list to get a coupon for a free Burger King Whopper. Part of the promotion included a notification to the â€œfriendâ€ you dropped to let them know where your allegiance truly lies.
Implications - While Facebook hasn't banned the promotion outright, they have disabled the notifications, which they have stated violates their privacy laws. By significantly cutting into the kind of awareness of Burger King's promotion, they have decided it would be better for them to end the ad campaign now and soak in all the short-term publicity they can get out of this situation.Stats for Cross-Promotional Fails Trending: Older & Average
Traction: 4,402 clicks in 306 w
Interest: > 3 minutes Concept: Cross-Promotional Fails
Related: 59 examples / 45 photos
Segment: Neutral, 18-35 Comparison Set: 21 similar articles, including: controversial taste testing, the dark knight food promotions, and antisocial fast food promotions.