The prospect of cyber-bullying on Facebook caused the social network to disable a critical function of Burger King’s Whopper Sacrifice promotion. So Burger King just scrapped the whole deal in response.
Whopper Sacrifice let Facebookers un-friend 10 people on their friends list to get a coupon for a free Burger King Whopper. Part of the promotion included a notification to the “friend” you dropped to let them know where your allegiance truly lies.
Facebook hasn’t banned the promotion outright; instead it has disabled the notifications, saying that they violated privacy standards for the site. As that drastically cuts the publicity Burger King gets for the campaign, the fast-food chain has to pull the application now and give the impression that it was simply too hot to handle.
(tech.blorge)
Favorite
Print
;showNav();changeOption('login');)
Log In ;changeOption('guest');)
Guest
Facebook ;changeOption('twitter');)
Twitter 