Going Like Sixty
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The prospect of cyber-bullying on Facebook caused the social network to disable a critical function of Burger King’s Whopper Sacrifice promotion. So Burger King just scrapped the whole deal in response. Whopper Sacrifice let Facebookers un-friend 10 people on their friends list to get a coupon for a free Burger King Whopper. Part of the promotion included a notification to the “friend” you dropped to let them know where your allegiance truly lies.  Facebook hasn’t banned the promotion outright; instead it has disabled the notifications, saying that they violated privacy standards for the site. As that drastically cuts the publicity Burger King gets for the campaign, the fast-food chain has to pull the application now and give the impression that it was simply too hot to handle.
(tech.blorge)References: insidefacebook, tech.blorge Filed In: |
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