This Criminal Beer Brewing Company Uses a Cartoon Burglar Mascots

By: Ady Floyd - Jul 30, 2015
References: designmatic & packagingoftheworld
Design agency Designmatic created a burglar-branded beer package for the independently owned Criminal Beer brewing company. This brewery's delicious flavor range needed to be conveyed in an interesting way and was executed successfully with the help of the design studio.

Criminal Beer's history centers around rumors of the brewery's unique recipes -- blends that mimic beers consumed by prison inmates. Boasting an illustration of the burglar mascot, the rest of the beer's labeling remains simple and clean.

This brewery created four different beer flavors including original, spicy chili, fiery ginger and zesty lime blends. Each bottle boasts a color-coded strip that contains the name of its corresponding flavor. Criminal Beer's unique mascot make its products eye-catching and intriguing to consumers.