“I Can't Afford to Heart NY”

By: Cecilia Biemann - Nov 14, 2008   Updated: Mar 31 2011
References: headhoods & nerve
It seems that the credit crunch has not only affected retail fashion trends, it has now even found its way into fashion design.

A comment on these turbulent financial times, this clever hack of the iconic "I heart NY" t-shirt reads: ‘I can’t afford to heart NY.’

Will we be spotting these on Wall Street soon?

Implications - There is no question that a recession can create sour attitudes among consumers. Feeling helpless, many are turning to items that give them a voice. One area is fashion -- ironic apparel that pokes fun at the recession and a person's own inability to afford certain goods. Donning such apparel can help alleviate the melancholy feelings brought on by economic turmoil.