It seems that the credit crunch has not only affected retail fashion trends, it has now even found its way into fashion design.
A comment on these turbulent financial times, this clever hack of the iconic "I heart NY" t-shirt reads: ‘I can’t afford to heart NY.’
Will we be spotting these on Wall Street soon?
Implications - There is no question that a recession can create sour attitudes among consumers. Feeling helpless, many are turning to items that give them a voice. One area is fashion -- ironic apparel that pokes fun at the recession and a person's own inability to afford certain goods. Donning such apparel can help alleviate the melancholy feelings brought on by economic turmoil.
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Research: 14,332 clicks in 392 w
Interest: 4 minutes
Concept: Credit Crunch T-shirts
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: credit crunch fashion ads, diy credit crunch fashion, and credit crunch product shrinking.
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