Some stunts he takes part in involve screws, nails, needles, hooks, drills, electrical currents, and suspensions.
Pictures of these painful-looking body modifications can be seen in the gallery above.
Implications - Consumers have a strong inclination to transcend the quotidian. This desire for escapism stems a repression of the imagination within the hyper-rational order of urban living. Companies can excite customers by providing marketing campaigns that offer glimpses into other, completely different worlds.