Samppa von Cyborg Aims to be World's Most Extreme Freak (UPDATE)
Some stunts he takes part in involve screws, nails, needles, hooks, drills, electrical currents, and suspensions.
Pictures of these painful-looking body modifications can be seen in the gallery above.
Implications - Consumers have a strong inclination to transcend the quotidian. This desire for escapism stems a repression of the imagination within the hyper-rational order of urban living. Companies can excite customers by providing marketing campaigns that offer glimpses into other, completely different worlds.