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Paying for Poorly-Wrapped Gifts Edit
'Crap Wrap' is Perfect for the Super-Lazy Man

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Paying for Poorly-Wrapped Gifts
'Crap Wrap' is Perfect for the Super-Lazy Man
Paying for Poorly-Wrapped Gifts - 'Crap Wrap' is Perfect for the Super-Lazy Man (GALLERY) 2
Paying for Poorly-Wrapped Gifts - 'Crap Wrap' is Perfect for the Super-Lazy Man (GALLERY) 3
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Paying for Poorly-Wrapped Gifts - 'Crap Wrap' is Perfect for the Super-Lazy Man (GALLERY)
'Crap Wrap' is Perfect for the Super-Lazy Man
 Published: Dec 14, 08
Comments: 4 Views: 1,643

The premise of this Firebox service and PR stunt is the idea that messy tape and torn paper are the hallmarks of a man wrapping a gift himself. Trust me, we hate it when another woman wraps our gifts.

Firefox is brilliantly paying 20 of its male warehouse workers to wrap up presents with as little care as possible. The service is called “Crap Wrap,” and aptly so. They even use custom-ripped packing tape!

I have always loved the UK website Firebox, but now I love them a little bit more for a genius service and PR stunt that is brilliantly funny and hits their target audience spot on. Now men can fake it just as easily as women can.

References:  firebox

Filed In:  lifestyle,  unique






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FOUR WAYS TO REACT: vote, favorite, add more examples of Paying for Poorly-Wrapped Gifts or comment about 'Crap Wrap' is Perfect for the Super-Lazy Man.

Favorited by Marissa Brassfield on Dec 14, 08
Marissa Brassfield on Dec 14, 08  3,395 Trends   4,012 Comments
This is absolutely fantastic--especially since Crap Wrap looks just like the presents I wrap myself. Now all I need is a Terry Turtle to get Crap Wrapped!
Marissa Brassfield on Dec 14, 08  3,395 Trends   4,012 Comments 0
Cowbag on Dec 14, 08  1,963 Trends   1,263 Comments
I love this one too - although I am a bit of a wrapping superstar!
Cowbag on Dec 14, 08  1,963 Trends   1,263 Comments 0
Going Like Sixty on Dec 14, 08  2,882 Trends   1,499 Comments
One of the biggest Christmas mistakes I ever made, was to leave Mrs. 60's gifts in the shopping bags and put them under the tree. She was not pleased.
Going Like Sixty on Dec 14, 08  2,882 Trends   1,499 Comments 0
Cowbag on Dec 14, 08  1,963 Trends   1,263 Comments
OMG I am laughing so hard at the term "Mrs Sixty" - your a legend!
Cowbag on Dec 14, 08  1,963 Trends   1,263 Comments 0

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Paying for Poorly-Wrapped Gifts