Riding Pretty makes it fashionable to ride, stylish even. Riding Pretty believes there is a whole wide world of young women who don’t ride bicycles because of the fashion, or lack of it, attached to the activity.
Implications - Products that offer function with fashion are appealing to customers who want to complete their responsibilities while staying stylish. Items that combine these two things are appealing to those with fast-paced lifestyles but want to maintain their appearance. In order to stay relevant, a company could develop their practical items with a stylish side in mind.