The 'Hatherwood Craft Beer Company' offers six different beers that are each inspired by animals.
The collection already existed in the company's line up but has been transformed so that the designs it features are a little bit more modern. Whereas before the beer labels were relatively standard to the point of looking almost dated, the new branding uses playful fonts and modern illustrations to cover the bottles. With names such as "The Amber Adder," "The Golden Goose" and "The Ginger Grizzly," the agency 'Design Activity' ensured that it was able to remain true to the collection's original theme.
The Hatherwood Craft Beer Company was able to re-brand in a way that keeps it up to date with modern design standards.
Typographic Craft Beers
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