By observing couples casually dressed and how they walk, the "For Me For You" collection was designed specially to encourage hugging and affection between partners.

The collection includes a pair of jeans and a jumper. By changing the angle of the pocket and putting a pocket on the shoulder, it gives the hugger a more cozy place to put their hand. This was conceived by InsightOutsight a group of young designers that want to provide practical responses to everyday activities.

That works great when you're with your lover, but what about when you're apart? Check out the Hug Shirt that lets you give your lover a squeeze, even when you're hundreds of miles apart, simply by sending a text message: