Doggy Dye Edit
Color Restoration Fur Dye

Evidently, looking old is a problem for dogs, too. Pet Esthe, a Tokyo-based grooming products company, has introduced a Color Restoration System that promises to “restore the colors of aged dogs’ coats to youthful ones.” In a variety of shades to match any dog’s coat, this line of dog hair dyes is already sold in Tokyo and Paris, and the company is now hoping to sign up American pet salons as well.

The line is so new that the Color Restoration System is not featured on the Pet Esthe website, which features an androgynous model in wrinkled pants and a come-hither look, clutching a dog and a cat who appear to not want any part of this. What does appear on the website are mud packs, nail polish, and other spa products for pets.

I always enjoy reading copy translated from Japanese to English. but will pet owners soon be covering their pets’ gray to give them a vibrant new look? Maybe you CAN teach an old dog to have new insecurities.