Costa Vida Debuts the 'Handheld Burritos' for Consumers On the Go
Kanesa David — July 12, 2023 — Lifestyle
References: costavida & qsrmagazine
Costa Vida is introducing a new menu item called the 'Handheld Burritos.' Arriving in 'Signature Sweet Pork' and 'Spicy Chicken,' the burritos contain a flavorful mixture of rice, black beans, and cheese, with a delicious tomatillo ranch or a Salsa Roja sauce to match. These thoughtfully designed culinary creations are tailored specifically to meet the needs of busy individuals who require a meal solution that can be enjoyed effortlessly while on the go.
By introducing the Handheld Burritos, Costa Vida aims to offer a delectable and portable alternative that seamlessly caters to the fast-paced lifestyle of its guests. With mess-free ingredients and delicious sauces, these burritos provide a stress-free lunch alternative for busy customers.
"We understand our guests lead busy lives and require convenient dining options, particularly when it comes to feeding a group," says Allen Beck, Director of Off-Premise Sales and Catering at Costa Vida. "With our new Handheld Burritos, our goal is to offer a hassle-free food experience for those on the go, without sacrificing taste or quality. We hope to transform sports camp meals, family reunion dinners, or office lunches from stressful juggling acts into effortless and enjoyable occasions."
Image Credit: Ivan Samkov
By introducing the Handheld Burritos, Costa Vida aims to offer a delectable and portable alternative that seamlessly caters to the fast-paced lifestyle of its guests. With mess-free ingredients and delicious sauces, these burritos provide a stress-free lunch alternative for busy customers.
"We understand our guests lead busy lives and require convenient dining options, particularly when it comes to feeding a group," says Allen Beck, Director of Off-Premise Sales and Catering at Costa Vida. "With our new Handheld Burritos, our goal is to offer a hassle-free food experience for those on the go, without sacrificing taste or quality. We hope to transform sports camp meals, family reunion dinners, or office lunches from stressful juggling acts into effortless and enjoyable occasions."
Image Credit: Ivan Samkov
Trend Themes
1. Convenient Meal Solutions - The introduction of handheld burritos by Costa Vida highlights the trend of convenient meal solutions for busy individuals.
2. On-the-go Dining - The handheld burritos cater to the growing trend of on-the-go dining, providing a portable and mess-free food option.
3. Customizable Fast Food - Costa Vida's handheld burritos showcase the trend of customizable fast food, allowing customers to choose from different sauces and fillings.
Industry Implications
1. Quick-service Restaurants (QSR) - The introduction of handheld burritos by Costa Vida presents an opportunity for QSRs to offer convenient and portable meal options to cater to busy customers.
2. Food Delivery Services - Food delivery companies can take advantage of the on-the-go dining trend by partnering with Costa Vida to offer handheld burritos as a quick and convenient delivery option.
3. Event Catering - The handheld burritos can disrupt the event catering industry by providing a hassle-free and customizable meal solution for sports camps, family reunions, and office lunches.
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