From Magazine to TV Edit
Oh So Cosmo

We’ve mentioned a few times that magazines were on the endangered media list. Last year, several shut down completely (including Business 2.0) while others struggled. Some, however, have relentlessly tried novel approaches, like Cosmopolitan.

The women’s magazine is launching a new TV show called Oh So Cosmo. It will be filled with the same dishy goodness as the lady’s mags, packed full of juicy tidbits on men, relationships and of course, tons of features on sex. It will be hosted by gorgeous Cosmo girl, Josie Dye who will give you an honest account on sex and dating today and take you on adventures like the CosmoTV Bachelor Search!

The first episode launches, by no coincidence, on Valentine’s day, so even if you don’t have a date, you can curl up on the couch with your girls and enjoy the same fun topics you enjoy perusing in Cosmopolitan!

Press Release - January 15, 2008

COSMOPOLITAN TV AND OH SO COSMO ARRIVE JUST IN TIME FOR VALENTINE’S DAY
Flagship Series Oh So Cosmo Debuts on Thursday, February 14 at 10 p.m. ET

Toronto, ON - Is there a Cosmopolitan magazine hiding under your bed that you depend on for advice on sex, beauty tips, hot guys and gossip? On Thursday, February 14, 2008 at 10 p.m. ET, Corus Entertainment brings the magazine to life with the launch of Oh So Cosmo, the flagship show of the new digital speciality channel Cosmopolitan TV.

Jam-packed with the same juicy tips, sexy advice and Cosmo girl secrets that you find on the magazine rack, Oh So Cosmo is a fast-paced half-hour of dish, scheduled to air on Wednesday evenings at 9 p.m. ET, after its Valentine’s Day debut.

Hosted by the irreverent and beautiful Cosmo girl Josie Dye, Oh So Cosmo will be fun, flirty and fearless, an honest show for women about men, sex, relationships and living the Cosmo life. For a perspective from the Mars side, Wilder Weir is Oh So Cosmo’s man about town, bringing a guy’s eye view to help Mars and Venus figure it out. The series is rounded out by reports from Jacquie Skeete from the Oh So Cosmo editorial team.

For women looking to spice up their love life, the Oh So Cosmo Sex Tips segment will cover topics like The Sex Positions He Craves, Hottest Things To Do To A Man and other steamy secrets. Then Oh So Cosmo’s Sex Quiz hits the street to ask those classic hard-hitting questions such as “How compatible are you in bed?” and “How seductive are you?”

Cosmo girls can also feast on some eye candy with the first-ever Canadian CosmoTV Bachelor Search, as the Oh So Cosmo team tracks down the yummiest men in Canada and lets viewers vote on which hottie will win the ultimate bachelor title. Urban guy Wilder Weir lends a hand and shows you Where The Boys Are, a segment devoted to finding the ‘hoods with the goods.

On www.cosmotv.ca, behind the scenes content from Oh So Cosmo is featured, including up close and personal blogs from Josie, Wilder and Jacquie.

Starting Thursday, February 14, Cosmopolitan TV will be available to all Bell ExpressVu customers on channel 608. Ongoing negotiations with additional carriers are continuing.

Cosmopolitan TV will showcase a mix of entertainment and lifestyle programming, ranging from comedy and drama series to relationships and reality programming and blockbuster movies. Its website offers a backstage pass to men, sex, and style. Online at www.cosmopolitantv.ca, viewers can submit and rate bachelors, check out the latest programming info, contribute to the message boards and get behind the scenes with the flagship magazine show Oh So Cosmo.