The Packaging for COOTA Cider Conveys a Clean and Fresh Feeling

By: Katherine Pendrill - Jun 6, 2016
References: packagingoftheworld
A firm in Shen Zhen, China, recently produced a unique packaging concept for a sparkling wine called COOTA Cider. Not only does the packaging use bright colors to capture the consumer's attention, but it also uses the clever placement of visuals to convey a sense of excitement.

The packaging for COOTA Cider consists of brightly colored glass bottles that are made for easy drinking. The outside of each bottle features a graphic that makes it appear as though real fruit is floating in the bottle. This design is meant to convey the fresh and clean feeling that comes from drinking the refreshing beverage. The fruit is also cleverly placed underneath the brand's name to create the appearance of an exclamation mark. This is meant to add an element of excitement that makes the drink stand out from other sparkling wines.

Overall, the creative packaging concept uses both color and subtle graphics to appeal to Chinese consumers.