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The new Converse First String Standards Shoe is a tribute to the infamous Dr. J who rocked a similar sneaker while dominating on the basketball court back in the 1970s. Today's version of the Converse First String Standards shoe brings just as much court and street style as the original. Made using a clean white leather exterior with accents of navy and 'Dr. J' inscribed in gold, the Converse First String Standards Shoe is timeless.

With a high-cut design and blue and white laces, this shoe is perfect for anyone looking to keep things fresh on and off the court.

Implications - Businesses that devote their efforts to restoring the popularity of vintage or signature items will fare well within today's market. Consumers looking to satisfy nostalgic cravings will likely invest in such products.