Middagsfrid is a Swedish company that offers extremely convenient cooking options. The brand delivers recipes and ingredients right at the comfort of one's home.

For the busy working households who don't want to give up the enjoyment of home cooked meals and family dinners, this is the perfect solution. With this beautiful service, families and professionals are ridden of the daily contemplation of what to cook, how to cook it, and how to substitute ingredients they're out of.

In addition to the functionality, the packaging of the products being delivered also have a distinguishing story behind them. The illustrations are created by Peter Herrman after a sit-down chat about the brands history and ambitions. Middagsfrid's clever business for all busy bee's who don't want to compromise their hours for a desired lifestyle.