Fosters 'Ride the Scuba'

By: beto cortez - Published: Jun 21, 2008 • References: fosters & nma
To promote a new product called Foster's Scuba, Foster's has launched a new campaign where internet viewers can control an actual submarine over the internet. Visitors to the website can also watch all the other (drunk) submarine drivers take their turn at the submarine.

The campaign, called 'Ride the Scuba' is meant to celebrate the launch of a new bubble-control mechanism in their beer,

The technology allow users to control a real submarine, choosing several camera views delivering a real product benefit that is instigating gamers and marketeers. Stats for Control a Real Submarine Over the Internet Trending: Older & Mild
Research: 4,584 clicks in 413 w
Interest: 4 minutes
Concept: Control A Real Submarine Over The Internet
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: skate-inspired fashion shoots, japanese luxury designer tours, and ultrasonic clothes dryers.