As this content marketing guide created by Demand Metric explains, consumers tend to respond well to interesting content and relevant information, making content marketing a definite tool every business should be taking advantage of.
The benefits include increased brand loyalty, generated leads and an increase in direct sales all while costing up to 62% less than traditional marketing methods. Consumers gain some control over brand information as it becomes customized to their needs, creating a deeper connection and an increased positive reaction towards the brand and its products.
This content marketing guide outlines six steps in the content marketing process that are important to follow and understand when coming up with your own promotional strategies.
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