Kellogg's is making early mornings bearable with the release of its Confetti Cake Pop-Tarts. The brand has decided to create a limited edition version of its most popular breakfast treat. The Confetti Cake Pop-Tarts embody everything cake-related. From the colorful confetti sprinkles on top, to the white-frosted buttery pastry crust, to the cake-flavored filling inside, the Confetti Cake Pop-Tarts are oozing with birthday flavors.
These toasted treats may not be the most nutritional breakfast, but they are certainly the best excuse to indulge in a cake-related dish before lunch.
Implications - Businesses that are able to transform a traditionally dull daily activity into one that is more enjoyable and pleasurable will likely appeal to many of today's consumers. Consumers burdened with tedious day-to-day schedules will relish in products that offer them a brief escape.
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Concept: Confetti Cake Pop-Tarts
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Segment: Neutral, 18-35
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