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The Comune di Siena Ads Fail to Create Respect for the Elderly

By: Katherine Vong - Published: Nov 4, 2009 • References: osocio.org and copyranter.blogspot
The Comune Di Siena Ads shove senior citizens in a box of styrofoam packing peanuts and have their faces eerily peeping out. The advertisment’s goal was to remind the younger generation to treat their elders with respect.

The Comune Di Siena Ads by the advertising agency Milc may have been trying to do a good thing, but I don’t think labeling senior citizens the “third age” and calling them “fragile” will do the trick.