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Styrofoam Packed Seniors

The Comune di Siena Ads Fail to Create Respect for the Elderly

 
 
Katherine Vong
Katherine Vong
 1,111 Trends
1.7 MM Views
271 Comments

Rockstar

The Comune Di Siena Ads shove senior citizens in a box of styrofoam packing peanuts and have their faces eerily peeping out. The advertisment’s goal was to remind the younger generation to treat their elders with respect.

The Comune Di Siena Ads by the advertising agency Milc may have been trying to do a good thing, but I don’t think labeling senior citizens the “third age” and calling them “fragile” will do the trick.


 Score:
3.2 		Peaked and Mild
1,511 Clicks in
13 w 5 d 23 hr 24 min
Pub: Nov 4, 09

REFERENCES
osocio.org
copyranter.blogspot

 TAGS
ad,  comune,  comune di siena ad,  di,  life-stages,  marketing,  media,  pop culture,  print,  senior,  senior citizens,  seniors,  siena

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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Styrofoam Packed Seniors or comment about The Comune di Siena Ads Fail to Create Respect for the Elderly.

Shelby Lee Walsh on Nov 4, 09  1,302 Trends   1,346 Comments
I agree with you on this one, Kat. I don't think they hit the mark with these.
Shelby Lee Walsh on Nov 4, 09  1,302 Trends   1,346 Comments 0


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