Commodity premium perfumes feature simple packaging and an unconventional concept. The online fragrance retailer takes away the fancy packaging and allows customers to try a series of scents with the ability to send them back. Commodity is a company that does not endorse the ridiculousness surrounding the fragrance industry. It shies away from the obsession with branding and celebrity advertising and puts the focus back on the actual fragrance. Commodity offers a slew of simple scents such as 'Gin,' 'Tea' and 'Whiskey.' All scents come in clean and clear monochromatic packaging with a concise label.
The concept for Commodity is simple. Essentially, a customer can go online and sign up for a three day trial kit. This will allow you to see what scents work with your body chemistry best. Thus, the Commodity premium perfumes bring it back to basics.
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Research: 3,137 clicks in 163 w
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Concept: Commodity Premium
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: transparent purse-shaped fragrances , luxury auto fragrance launches, and perfume-loving pictorials.
Scent Tailoring Perfumes
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