The 'Absynthe and Ecstasy' Nightclub Uses Colorful Smoke as Brand Promotion

By: Ady Floyd - Jun 9, 2015
References: behance.net & packageinspiration
Absynthe and Ecstasy is a nightclub that uses colorful smoke-infused branding to promote its hallucinogenic atmosphere. The essence of the nightclub is captured in the mysterious and sultry smoke that appears in fuchsia pink and lime green across all of the nightclub's branded products.

The idea emerged through the nightclub's creation of two aphrodisiac based wines. The mystery and elegance is captured in the colorful smoke of each item. The wines were created as invitations to welcome people into the nightclub. The combination of smoky auras and clean typography with enticing colors showcases the vibes of the nightclub. The dark mysterious labels conjure images in the viewer's mind of loud music, intoxicating beverages and flashing lights.

Other promotional items that followed the exact same format as the two wines are lighters, flasks and notebooks.