Windows 10's 'College Students' Ad Depicts Two Regular Students

By: Joey Haar - Aug 17, 2016
References: microsoft & acemetrix
Microsoft Windows 10's 'College Students' ad is a straightforward depiction of the benefits that real college students get from using the tech company's products. Released as part of the back to school rush, the ad highlights the features of the Windows 10 operating system, overtly mentioning its superiority to another operating system common among college students, the Mac OS.

The ad shows two regular college students, Kelsee and Nkeiru, who are majors in psychobiology and fine arts, respectively. By showing two women from tremendously different fields of study, the ad manages to emphasize Windows 10's versatility for different methods of studying and note-taking. Further, the ad's casual tone makes it clear that the women aren't speaking from a script -- rather, they're relating their personal experiences with the product.