Tongues, Fingers & Eyeballs to Sell Pop Edit
Coke Zero Ads in English (Update)

Coke put on a wild campaign in Brazil to promote Coke Zero, but getting people to pierce their tongues with the Coca-Cola brand is a little bit much for the rest of the world.

Instead, this TV spot is a little quirky, but it’ll grab your attention when channel surfing. We featured it last week, but it was in Portuguese, so we thought we’d fling you the update, this time in English. It features a French, blue eyeball with spindly legs, a Californian finger which wants to know what the drink is but is bummed to find out the label isn’t in braille, and two immature English tongues.

It’s bizarre… just watch it! It’s incredible to think how much money they invest in spots like this.

Extreme Advertising - Coke Zero’s Tongue-Piercing in Brazil (VIDEO)

Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people’s tongues. Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a G… [More]