Coke put on a wild campaign in Brazil to promote Coke Zero, but getting people to pierce their tongues with the Coca-Cola brand is a little bit much for the rest of the world.
Instead, this TV spot is a little quirky, but it'll grab your attention when channel surfing. We featured it last week, but it was in Portuguese, so we thought we'd fling you the update, this time in English. It features a French, blue eyeball with spindly legs, a Californian finger which wants to know what the drink is but is bummed to find out the label isn't in braille, and two immature English tongues.
It's bizarre... just watch it! It's incredible to think how much money they invest in spots like this.
Stats for Tongues, Fingers & Eyeballs to Sell Pop
Trending: Older & Average
Research: 3,660 clicks in 425 w
Interest: 4 minutes
Concept: Tongues, Fingers & Eyeballs To Sell Pop
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: tattooed japanese restaurants, why companies fail, and savory mousse dressings.
Tongues, Fingers & Eyeballs to Sell Pop
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