The Coffee on the Rocks Tank Advertises Your Signature Beverage
Vasiliki Marapas — March 13, 2015 — Fashion
References: shop.nylon
The "coffee on the rocks" muscle tank from the Nylon Shop preemptively lets your barista know your order.
We all have our signature drink: James Bond prefers his martini shaken, not stirred; The Lewbowski's The Dude guzzles white Russians like they're water; and you? Well, now that the sun is peeking its bashful head from behind the clouds, it's time to start ordering iced coffees again!
Iced coffee is a summer beverage that gives you your much needed caffeine-boost while keeping you cool and refreshed at the same time. Along with your sunglasses, sun screen and cold caffeinated beverage, the "coffee on the rocks" muscle tank by Nylon will become an essential warm weather wardrobe staple.
We all have our signature drink: James Bond prefers his martini shaken, not stirred; The Lewbowski's The Dude guzzles white Russians like they're water; and you? Well, now that the sun is peeking its bashful head from behind the clouds, it's time to start ordering iced coffees again!
Iced coffee is a summer beverage that gives you your much needed caffeine-boost while keeping you cool and refreshed at the same time. Along with your sunglasses, sun screen and cold caffeinated beverage, the "coffee on the rocks" muscle tank by Nylon will become an essential warm weather wardrobe staple.
Trend Themes
1. Iced Coffee Fashion - Opportunity to create trendy clothing and accessories inspired by the popularity of iced coffee.
2. Personalized Barista Communication - Potential for technology solutions that allow customers to communicate their order preferences to baristas more easily.
3. Summer Beverage Merchandising - Opportunity to develop marketing and merchandising strategies specifically targeting summer beverages like iced coffee.
Industry Implications
1. Fashion - Disruptive innovation potential to create clothing lines and accessories centered around iced coffee themes.
2. Technology - Opportunity for disruptive innovation in developing communication tools between customers and baristas for coffee orders.
3. Food and Beverage - Disruptive innovation potential for marketing strategies and product development focusing on summer beverages, particularly iced coffee.
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