Potential

Krispy Kreme Honors the United States of Americano

By: Daniel Glover - Published: Jan 12, 2009   Updated: Jun 6 2011 • References: mischiefpr
It's Obama's big week, and to celebrate, Krispy Kreme UK is giving away free Americanos to anyone who goes in store and says “Yes we can” to the staff behind the counter. To launch the United States of Americano, promotion brand agency Mischief has created some neat Obama art, which will be sprinkled on people's coffee and hopefully become a point of discussion.

Implications - Businesses that use holidays and special events to rev up their customers are using great tools that happen to come around several times a year. Using a holidays to your business' advantage is a great way for its workers to get creative and earn extra money. People love when a business optimizes special occasions.