Tropical Building Materials
The coconut tiles can be used on everything from floors to doors to create a tropical feel within a room. The effect would be perfect for a sunroom or spa, adding natural texture and leaving you with a Brazilian beach-like impression.
Implications - For consumers that identify with the green movement's values, it is not about purchasing products, but rather a lifestyle choice. Green-minded consumers are suspect of products that do not fit into their value system. Companies should consider how they can create ads that promote sustainable initiatives.