Harrods in London has just invested in an Egyptian cobra to guard a pair of shoes. The snake watches over the Rene Caovilla sandals which are valued at $120,000 and feature a cobra design with eyes made of rubies. The diamond-encrusted luxury footwear also flashes off some hefty sapphires, making them one ssssssmokin' accessory.
Implications - Extravagant, high-end products still have a place in this modern society where themes of simplicity and minimalism are seen everywhere. For designers looking to branch into the luxury market, they will have to go all out to really make a noticeable splash. Like these snake-inspired sandals, the best way is to take an exotic theme and just run with it.
Stats for Cobra Guards $120,000 Sandals
Trending: Older & Warm
Research: 7,595 clicks in 453 w
Interest: 4 minutes
Concept: Cobra Guards $120,000 Sandals
Related: 46 examples / 35 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: top 100 marketing innovations in may, hands-free umbrellas, and victim clothing portraits.
Cobra Guards $120,000 Sandals
More Stats +/-
Top 100 Marketing Innovations in May
Victim Clothing Portraits
Hidden Storage Underwear