British Label SupremeBeing Goes Nerdy

By: Holger Mohr - Published: Jul 17, 2009   Updated: Mar 24 2011 • References: supremebeing
One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the CMYK colors, the company created 4 characters and very cool line streetwear clothing, shoes and accessories.

Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.

Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts. Stats for Geek Fashion Lines Trending: Older & Warm
Research: 13,025 clicks in 357 w
Interest: > 3 minutes
Concept: Geek Fashion Lines
Related: 78 examples / 60 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: life tips from pro gamers, tattoos of classic video games, and bootleg simulation games.