British Label SupremeBeing Goes Nerdy

By: Holger Mohr - Jul 17, 2009   Updated: Mar 24 2011
References: supremebeing
One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the CMYK colors, the company created 4 characters and very cool line streetwear clothing, shoes and accessories.

Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.

Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.