One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the CMYK colors, the company created 4 characters and very cool line streetwear clothing, shoes and accessories.
Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.
Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.
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Concept: Geek Fashion Lines
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Segment: Males, 12-55
Comparison Set: 29 similar articles, including: life tips from pro gamers, tattoos of classic video games, and bootleg simulation games.
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