For anyone who has ever thought character motivations were lacking in tenacity for feature films, the Clorets 'Maybe It's Your Breath' campaign gives an alternative explanation. The clever stickers by Ogilvy South Africa are placed on popular romance movie covers to explain the lack of love.
Films such as Never Been Kissed and Just Friends are just two of the films featured in the campaign. Who knows, maybe Clorets is on to something here. If bad breath is the case, these actors do a great job at pretending their co-workers smell minty fresh, especially for those mad make-out sessions. Nevertheless, the Clorets 'Maybe It's Your Breath' ads are a hilarious angle on classic romance films. Perhaps this explains Napoleon Dynamite's lack of love.
Stats for Smelly Film Ads
Trending: Older & Mild
Research: 2,271 clicks in 257 w
Interest: 3.4 minutes
Concept: Clorets 'Maybe It's Your Breath'
Related: 55 examples / 42 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: big-headed gum campaigns, kiss me meter, and gum-loving ginger ads.
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