Picturesque Time-Tellers

The Clock by Jonathan Dorthe Features Images of Montreal City

The Clock by Jonathan Dorthe is the best of two worlds. On one hand, it is a practical clock that tells the time. On the other hand, it is a piece of decor that adds a scenic touch to homes. In fact, some people may see only one of these two functions at first glance. It wouldn't be surprising if most assumed it was an artwork first and foremost.

Created for Atelier-D, the Clock by Jonathan Dorthe features stunning black and white images of Montreal city in Canada. They are silkscreened with a silver metallic pigment and have either a background in black for night images or white for daylight. The first two clocks are the beginning of a series of 12.

Functional Art
The concept of creating practical objects that also serve as decorative art pieces creates opportunities for the art industry to expand into the functional market.
Scenic Clocks
Incorporating scenic images into clock design creates opportunities for the home decor industry to create visually appealing time-telling products.
City-themed Decor
City-themed home decor products that showcase iconic landmarks and scenes creates opportunities for the tourism industry to expand into the home decor market.

Industries Being Reshaped

Art
Artists can explore creating functional art pieces to expand their market into the home decor industry.
Home Decor
Companies can incorporate scenic images into their clock designs to create visually appealing time-telling products that double as decor pieces.
Tourism
The tourism industry can expand into the home decor market by creating city-themed decor products that showcase iconic landmarks and scenes.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 7%
Freshness 8%

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