The Try Drugs website offers an online visual simulator that allows you to experience the impairment of a person on cocaine or marijuana without getting high. The site features very strong anti-drug messages and highlights the negative impact that drugs can have while emphasizing that they destroy families and lives.
Implications - The site even has pop-ups on it that covey a stark message of what drugs can really do to you. The pop-ups are related to "memorial services, prisons, bankruptcy and crimes committed by drug addicts."
This Norwegian social marketing campaign is a great use of interactive media for a good cause.
Stats for Click Here To Try Drugs
Trending: Older & Buzzing
Research: 68,549 clicks in 470 w
Interest: 1.5 minutes
Concept: Click Here To Try Drugs
Related: 47 examples / 36 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: golden student housing, allergy-friendly burgers, and asian fusion condiments.
Click Here To Try Drugs
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