I found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast.
Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s breasts in their typography, but then again, it is the internet, and there is the old rumor that people on the net like this stuff.
Implications - Largely due to its inherent shock value, sexvertising continues to have a prominent place in marketing. No consumer with a pair of eyes can ignore a blatant reference to sex, whether or not they are offended by the display, image or message. In a saturated marketplace, taking risks with sexual references may be one way a brand stands out from the crowd.
Stats for Cleavage Typography
Trending: Older & Average
Research: 4,411 clicks in 352 w
Interest: 4 minutes
Concept: Cleavage Typography
Related: 86 examples / 66 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: trippy typography art, quirky quote posters, and typography auto ads.
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