Most ice cream comes in a pint-sized box, which is hard to resist if you have a craving, so Clemmy's Ice Cream is trying to solve this pesky issue by putting its contents into smaller packages. By doing so it hopes to help people regulate their portions instead of sitting there as a constant temptation.
As for the packaging design, Lenessa Wright used font as the main focus, instead of overpowering the box with illustrations. The entire design is very clean and playful, and for colors she didn't use anything too bright, sticking with beige, yellow and brown. If the smaller portions don't sell you in terms of Clemmy's Ice Cream's healthiness, you'll be happy to know that everything is also gluten-free.
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Trending: Older & Mild
Research: 910 clicks in 106 w
Interest: 0.9 minutes
Concept: Clemmy's Ice Cream
Related: 75 examples / 58 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: cutout character branding, monkey-faced marketing, and treat-patterned tubs.
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