Cleancult and Back Beat Launched a Limited-Edition Collection
Elena Rahman — December 16, 2021 — Eco
References: backbeat.co & cleancult
Cleancult and Back Beat collaborated to launch a lifestyle product collection that promotes sustainable change. The limited-edition capsule by the eco-conscious brands are on a mission to redefine clean products with the power of eco-friendly ingredients and zero-waste packaging.
Each product in the collection features designs centered around both brands' shared missions to create sustainable and one-of-a-kind graphics. Cleancult, a zero-waste brand, and Back Beat, a WOC-owned lifestyle brand, have curated the collection to include the Everybody Tee and the Linen Bandanas, available in two styles.
In addition to the collaboration's sustainability goals, the collection has roots in humanitarian endeavors. A portion of proceeds from the capsule will be donated to the Foundation for Puerto Rico.
Image Credit: Cleancult / Back Beat
Each product in the collection features designs centered around both brands' shared missions to create sustainable and one-of-a-kind graphics. Cleancult, a zero-waste brand, and Back Beat, a WOC-owned lifestyle brand, have curated the collection to include the Everybody Tee and the Linen Bandanas, available in two styles.
In addition to the collaboration's sustainability goals, the collection has roots in humanitarian endeavors. A portion of proceeds from the capsule will be donated to the Foundation for Puerto Rico.
Image Credit: Cleancult / Back Beat
Trend Themes
1. Sustainable Lifestyle Products - Opportunity to disrupt traditional consumer product industries with innovative, eco-friendly designs and packaging.
2. Zero-waste - Opportunity to reduce waste and promote sustainable living through eco-friendly products and packaging.
3. Socially Responsible Collaborations - Opportunity to make a positive impact on society by partnering with like-minded brands and donating proceeds to charitable causes.
Industry Implications
1. Consumer Products - Opportunity to create eco-friendly and sustainable products to meet the growing consumer demand for environmentally conscious choices.
2. Fashion and Apparel - Opportunity to reduce waste and promote sustainable living through innovative and eco-friendly designs and materials.
3. Social Advocacy - Opportunity to make a positive impact on society through collaborations and donations to charitable causes.
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