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Collaborative High-Shine Sneakers

Converse Japan & BEAMS BOY Updated a Classic Sneaker Silhouette

— April 5, 2018 — Fashion
The classic sneaker silhouette from footwear label Converse underwent yet another luxe makeover with the assistance of Japanese brand BEAMS BOY. The new Chuck 70 Court collection captures the attention with sharp and monochromatic shiny uppers. Communicating a casual and luxe aesthetic, the latest Jack Purcell line boasts Converse's world-renowned classic sneaker silhouette with a high-quality leather upper and recognition-worthy variations.

The BEAMS BOY x Converse Japan Jack Purcell capsule is scheduled to be released on April 13th. Without a doubt, the collaborative collection will seamlessly fuse timeless design with luxuriously of-the-moment variations. This will prompt any dedicated Converse fan to seek out a pair of the shiny classic sneakers, which are available in black or white.
Trend Themes
1. Luxe Makeover - This trend of giving classic sneaker silhouettes a luxurious makeover presents an opportunity for brands to tap into the demand for stylish and high-end footwear.
2. Recognition-worthy Variations - The focus on creating unique and distinctive variations of classic sneakers opens up opportunities for designers to innovate and offer consumers new and exciting options.
3. Seamless Collaboration - The collaboration between brands and designers to create exclusive capsule collections allows for seamless fusing of different design aesthetics, offering customers a blend of timeless and on-trend styles.
Industry Implications
1. Footwear - The luxury sneaker trend presents a disruptive innovation opportunity for the footwear industry to capitalize on the demand for high-end and unique shoe designs.
2. Fashion Retail - Retailers can benefit from the trend of recognition-worthy variations by curating collections that feature exclusive collaborations and limited edition designs, attracting fashion-forward consumers.
3. Design - The seamless collaboration trend opens up new opportunities for designers to work together and create innovative products that blend different design aesthetics, pushing the boundaries of traditional fashion.
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