Farmer Boys' Classic Fried Chicken Sandwich is Hormone-Free
Katherine Pendrill — November 14, 2020 — Lifestyle
References: qsrmagazine & fastfoodpost
Farmer Boys is the latest brand to enter into the chicken sandwich wars with the debut of its new Classic Fried Chicken Sandwich. And for those who like their chicken with an extra kick, the chain is also introducing a new Spicy Fried Chicken Sandwich.
Both of Farmer Boys' new chicken sandwiches start with an all-natural chicken breast that's free of hormones and antibiotics. The chicken is double-dipped in a batter seasoned with paprika, onion, and garlic, before it's fried until golden brown. The Classic Fried Chicken Sandwich also features mayo and pickles on a brioche bun, while the Spicy Fried Chicken Sandwich features a house-made Fiery Farmer’s Sauce on a brioche bun.
According to Farmer Boys, the new chicken sandwiches the farm-fresh taste the brand is known for, with a "nostalgic nod to homemade comfort food.”
Image Credit: Farmer Boys
Both of Farmer Boys' new chicken sandwiches start with an all-natural chicken breast that's free of hormones and antibiotics. The chicken is double-dipped in a batter seasoned with paprika, onion, and garlic, before it's fried until golden brown. The Classic Fried Chicken Sandwich also features mayo and pickles on a brioche bun, while the Spicy Fried Chicken Sandwich features a house-made Fiery Farmer’s Sauce on a brioche bun.
According to Farmer Boys, the new chicken sandwiches the farm-fresh taste the brand is known for, with a "nostalgic nod to homemade comfort food.”
Image Credit: Farmer Boys
Trend Themes
1. Chicken Sandwich Wars - Opportunity for fast food chains to innovate and differentiate themselves in the highly competitive chicken sandwich market.
2. All-natural Food - Growing demand for all-natural, hormone-free food presents opportunities for companies to develop and market healthier options.
3. Homemade Comfort Food - Potential for food businesses to tap into the nostalgia of homemade comfort food by creating menu items that evoke feelings of warmth and familiarity.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage the chicken sandwich trend to attract customers and increase sales.
2. Food Manufacturing - Opportunity for food manufacturing companies to develop and supply all-natural, hormone-free ingredients for food products.
3. Restaurant Industry - Restaurants can tap into the demand for homemade comfort food by creating and promoting menu items that offer nostalgic appeal.
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