IHOP Has Added a Classic Breakfast Sandwich to Its Menu
Katherine Pendrill — May 1, 2020 — Lifestyle
References: brandeating
While many brands are working hard to take their breakfast menus to the next level, IHOP is going back to the classics with its new Classic Breakfast Sandwich.
Though IHOP is never one to shy away from breakfast innovations, the chain also knowns that you shouldn't mess with a classic. The new Classic Breakfast Sandwich is IHOP's take on the iconic egg and cheese sandwich. IHOP's version consists of scrambled eggs, paired with bacon, and American cheese, all served on a grilled brioche bun.
Though IHOP is a breakfast spot, the Classic Breakfast Sandwich is the chain's first real breakfast sandwich offering. The closest thing already on the menu is the Create Your Own Melt, which also comes with hash browns or pancakes on the side.
Image Credit: IHOP.
Though IHOP is never one to shy away from breakfast innovations, the chain also knowns that you shouldn't mess with a classic. The new Classic Breakfast Sandwich is IHOP's take on the iconic egg and cheese sandwich. IHOP's version consists of scrambled eggs, paired with bacon, and American cheese, all served on a grilled brioche bun.
Though IHOP is a breakfast spot, the Classic Breakfast Sandwich is the chain's first real breakfast sandwich offering. The closest thing already on the menu is the Create Your Own Melt, which also comes with hash browns or pancakes on the side.
Image Credit: IHOP.
Trend Themes
1. Classic Breakfast Sandwiches - Restaurants can explore offering their take on the iconic breakfast sandwich to appeal to customers looking for a classic meal.
2. Back to Basics Menus - Brands can revisit traditional menu items to capture customers seeking familiar and nostalgic flavors.
3. Simple Innovations - Businesses can find success in providing creative twists on classic dishes, rather than constantly introducing new, complex menu items.
Industry Implications
1. Food and Beverage - Restaurants can capitalize on the trend of offering classic breakfast sandwiches to attract customers looking for a nostalgic meal.
2. Fast Food - Fast food chains can create simplified menus that focus on traditional and familiar dishes to appeal to a wider audience.
3. Casual Dining - Casual dining restaurants can stand out by providing simple, yet creative twists on classic dishes that customers are familiar with and enjoy.
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