The Circus Arm Warmers come from Donna Wilson, who started her company back in 2003 and specializes in knitted creations. Her arm warmers are made from 100% knitted lambswool and are available in three different bright and cheerful color combinations.
I usually wouldn't reach for arm warmers if I was feeling a bit chilly, but these Circus Arm Warmers by Donna Wilson make the idea wholly appealing.
Implications - Modern consumers are attracted to designs that will garner attention from other shoppers. Items that feature a bold aesthetic are more popular than those which strive to blend in. Companies could develop more products with this in mind to increase their sales.