'From Food In My Beard' (who brought us Boo Berry Ice cream) has managed to create another cereal ice cream treat with a classic cereal. This time though, he made the ice cream with chocolate covered cereal clusters.
The Food In My Beard blogger turns out to be a master of ice cream. He says, "At work, I make ice cream and gelato for a local artisan sweets company. Most of the time it’s pretty tedious (I make a lot of vanilla and chocolate), but sometimes I get to create new flavors and it’s really fun!"
Implications - Companies have to come up with unique selling points that stand out against the crowd. This allows them to have a product identity over competitors, creating a strong brand association.