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Fiona Gall Presents Cinderella's Revenge at London's Liberty Shoe Store

By: Jessica Marcel - Published:   Updated: Jun 23 2011 • References: emeraldfaerie & mocoloco
Artist Fiona Gall designed Cinderella's Revenge, an elaborate chandelier based on the storytale, now on display the shoe store at Liberty in London.

Cinderella's Revenge presents a striking image, especially in a darkened room. Hanging crystals and strands of material make the chandelier take over a room from ceiling to floor. The light creates a beam that illuminates the high heels at the bottom of the chandelier.

Implications - With so many stresses present in modern society, consumers seek out ways to make a quick escape. Products that integrate a fantastical element into its design are appealing to customers who desire a reminder of simpler times. Developing more items that allow shoppers to forget their everyday responsibilities could help a company trying to grow their brand.

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Concept: Cinderella's Revenge
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Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: literal chandelier earrings, beer bottle decor, and optical illumination.