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Kyle van Blerk Turns Cancer Stick Packages Into Mini Masterpieces

By: Marissa Brassfield - Published:   Updated: Jun 22 2011 • References: behance.net
These cigarette pack haikus by Kyle van Blerk effectively turn cancer stick packages into mini masterpieces with the help of some cleverly-placed correction fluid. Okay, so wordsmiths will note that these aren't official haikus (remember the 5-7-5 mora rule?), but they're short-form poetry for sure.

Check out the gallery above for more images of the cigarette pack haikus by Kyle van Blerk, and keep clicking for more poetry creations.

Implications - These cigarette haikus imbue this product with romantic qualities that are appealing to many consumers. Companies cannot underestimate the power of emotional appeal when it comes to selling a product, and small connotations of sentiment can make a huge difference.

Stats for Cigarette Pack Haikus Trending: Older & Average
Traction: 5,993 clicks in 270 w
Interest: 4 minutes
Concept: Cigarette Pack Haikus
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: poetry from video comments, 14 poetic innovations, and poetic beer commercials.