A Campaign for 'Cif' Cleaning Products Aims to Clean Up the Web

By: Alexander Lam - Published: Jun 10, 2013 • References: itunes.apple & fastcocreate
An app that protects your child from the depths of the Internet called 'Cif the Web' was released in a campaign for Cif. The free app works to instantly censor every imaginable horror from the Internet. With a database of over 4.2 million sites and a comprehensive language filter, Cif makes sure your kid's mind stays clean.

Cif the Web works with secure parental controls that allows you to control what your kids see. The app blocks inappropriate websites and text. If there are offensive words on an approved site, Cif the Web will automatically replace them with safe alternatives.

The app was developed in just six weeks by ad agency Socially Bright. Socially Bright conceived the ad in order to strengthen Cif's position as a friendly and effective cleaning product. Stats for Internet Disinfecting Campaigns Trending: Older & Chilly
Research: 919 clicks in 154 w
Interest: 1.2 minutes
Concept: Cif The Web
Related: 96 examples / 74 photos
Segment: Neutral, 4-18
Comparison Set: 35 similar articles, including: gamified interview apps, timley arrival reminder apps, and item-hunting fashion apps.