A new wave of bizarre looks seems to be the path to getting international attention. These shocking photos are from the runway Cibeles in Spain this week... telling "kitsch" story is the source of inspiration from the Spanish designers; Ruiz de la Prada, Locking Shocking, Luxoir and DÃez.
Implications - Fashion is a way for people to express emotions and has been used to help project fantasies. Designers are able to cater to these specific targets and sell to a mass market, regardless of the bizarreness that they create. The more bizarre the fashion, the chances of its popularity amongst consumers will grow as the target wants to project their unique qualities that set them apart from others through clothing.
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Concept: Monster Fashion
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Segment: Females, 18-35
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