Playful Political Charts
Politicians can now clearly express themselves with hand gestures representing 'gold,' 'liar,' 'budget cuts' and 'treasury bonds.' While these hand gestures may not be that entertaining for children, they offer some much-needed comedic relief for those feeling anxious about the recession.
Implications - Businesses that portray a humorous or entertaining image of themselves and their products will benefit by appealing to a wide audience. Consumers will perceive these qualities as highly approachable and will be more inclined to invest their trust and money in these types of businesses.