The Christopher Kane SS 2011 collection is bold with graphics that nearly take you to outer space.
The new men's line features big bangs and black holes from space printed onto t-shirts, knitwear and other pieces. The vibrant designs are refreshing, considering the generally solid-toned nature of menswear.
With its vivid outer space views, the Christopher Kane SS 2011 collection is definitely out of this world.
Implications - Consumers are looking for an escape from the banal circumstance of the quotidian. The hyper-rational order of urban living has surpassed their imaginations. Companies should find ways to offer consumers experience that are based on escape and fantasy to foster a deeper sense of engagement.
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Concept: Christopher Kane SS 2011
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Segment: Males, 18-55+
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