The new men's line features big bangs and black holes from space printed onto t-shirts, knitwear and other pieces. The vibrant designs are refreshing, considering the generally solid-toned nature of menswear.
With its vivid outer space views, the Christopher Kane SS 2011 collection is definitely out of this world.
Implications - Consumers are looking for an escape from the banal circumstance of the quotidian. The hyper-rational order of urban living has surpassed their imaginations. Companies should find ways to offer consumers experience that are based on escape and fantasy to foster a deeper sense of engagement.