I choose to attribute this to the wolf shirt phenomenon, but Christopher Kane's new Gorilla tees, being sold on Colette, are both kitschy and a conversation starter.
The Gorilla tees by Christopher Kane feature large images of angry apes on black tees. The designs are much anticipated on the Colette website, and are a scary statement piece for any ape-lover's wardrobe.
Implications - Self expression isn't muted in the animal kingdom, so using imagery of wild animals can be very effective. Companies like Fido and Telus have all taken advantage of society's love of animals by personifying cute creatures in their commercials just as Christopher Kane has on this iconic shirt. Now their brands are synonymous with certain animals.
Stats for Screaming Ape-arel
Trending: Older & Mild
Research: 10,867 clicks in 358 w
Interest: 4 minutes
Concept: Screaming Ape-arel
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: cutaway cloud couture, ultra viral fashion, and scalloped fashion.
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