The Christina Hendricks Joan Barbie Doll lacks the real-life curves of actress Hendricks, curves that the public and 'Mad Men fans admired. The doll has the right outfit, hairstyle and accessories to look like Hendricks as her character Joan, but without the curves is she really a true representation?

Mattel claims that the Christina Hendricks Joan Barbie Doll should represent the aesthetic of the show and not necessarily the body type of the actress.

Implications - Celebrity products are always a popular option for companies to ensure that they receive the critical and audience attention they strive for. Shoppers are intrigued by items that feature any sort of association with a famous figure, due to the influence of celebrity culture on modern society.