Famous for both winning the fourth season of Project Runway as well as his catty catchphrases and anecdotes (which include labeling people/outfits as "tranny," "a hot mess" and "fierce"), Christian Siriano has taken the next step as a designer eager to expand his regime; he has designed an affordable shoe collection--very much en vogue--for Payless Shoes.
Christian Siriano’s fierce designs feature a distinct platform sillhouette with a heel reminiscent of a sabretooth tiger’s chompers.
Implications - No longer trying to blend in with their styles, consumers are looking for ways to stand out. Products that feature a bold aesthetic appeal to shoppers who want to differentiate themselves.
Stats for Sabretooth Shoes
Trending: Older & Warm
Research: 37,061 clicks in 345 w
Interest: 4 minutes
Concept: Sabretooth Shoes
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Segment: Females, 18-55
Comparison Set: 23 similar articles, including: chiseled heels, 90 ways to fall head over heels, and 55 hot boots.