Shih plays with the stereotype of the uniformity in China by repeating the image of one person several times in each photo. This uniformity in the background makes the Dior designs stand out even more. Christian Dior and Quentin Shih's 'Shanghai Dreams,' are a beautiful and interesting set of images.
Implications - The influence of certain designers and high-fashion houses transcends global boundaries. On an international level, the styles, campaigns and runway shows of these designers need to strike a balance between cultural relevance and iconic styles to appeal to consumers. Companies creating goods for a variety of cultures and countries must follow this pattern so that their product is both culturally appealing and interesting.